A collection of 21 abridged essays summarising Tony Culyer’s most important contributions. Fellow health economists may have already read the book’s constituent parts, but much can be gained from digesting them in this form. The book presents Culyer’s work as a cohesive set of ideas, woven together in his unmistakable style and approach; best characterised by the book’s title. For non-economists interested in health research, the book disarms economics of its alienating features that lead to confusion and misunderstanding about what economists actually do and why they do it. For economists, herein lies an exemplar approach to your discipline.